Peter is a 25 year veteran in digital entertainment and CGI.  Peter has co-founded several well regarded digital post-production firms, including the interactive/UX firm Float Hybrid Entertainment, the Academy Award and Emmy Award-winning visual effects studio Giant Killer Robots, as well as Hollywood's original previsualization firm, Pixel Liberation Front.  

With the founding of Tactic, Peter has joined forces with a team of other seasoned digital artists, combining his past experience in as a visual effects artist and supervisor with interactive visualization and storytelling through involvement in interactive projects, interactive experiences and products centered around new digital formats: AR/VR/MR/XR, mobile apps, visual effects, as well as real-time 3d environments and experiences made with game and visualization engines. Tactic's augmented reality projects within the wine and spirits industry has allowed him to design experiences for brands such as "19 Crimes", "The Walking Dead Wine", "Jack Daniels Old No. 7", as well as The Coca-Cola Company, Regal Cinemas, Benefit Cosmetics and Beam Suntory, among others