Larry is VP, General Manager of ShipCompliant by Sovos. ShipCompliant software enables and automates distribution of alcoholic beverages, including Direct-to-Consumer wine shipments and 3-Tier distribution for wine, beer, and spirits. With over 15 years of experience in the market, ShipCompliant is the go-to compliance solution for thousands of producers, distributors, importers, shippers, carriers and state regulatory agencies. As General Manager, Larry sets the strategy for the product roadmap and directs the company’s customer-facing activities. With over 25 years of executive leadership in thecreation of cloud computing, Software-as-a-Service, and e-commerce platforms, Larry combines a strong customer first focus with a deep appreciation of the power of software to solve complex challenges. His undergraduate degree in journalism and computer science is from the University of Texas at Austin and his graduate degree in digital marketing is from Rutgers Business School. He and his family live in Boulder, CO which is also where ShipCompliant is headquartered.