Beverage Trade Network Launches Future Wine Expo

Photo for: Beverage Trade Network Launches Future Wine Expo

New conference coming to Sonoma County in 2020 will explore the impact of technological innovation on the wine industry


Sonoma, California. February 25, 2019 – As the pace of technological change continues to accelerate, it’s time to explore all of the ways that technology is transforming and re-imagining nearly every aspect of the wine industry. In May 2020, at the upcoming Future Wine Expo in Sonoma County, California, wine industry professionals will have a chance to do exactly that. The event is being organized by Beverage Trade Network, which also organizes events for the wine industry around the world in San Francisco, New York City, London and Shanghai.

What to expect at Future Wine Expo?

Over a two-day period (May 26-27, 2020), event participants will have a chance to hear from some of the leading names in the wine industry and see first-hand examples of how to apply technologies like artificial intelligence (AI), robotics, and augmented reality to the different aspect of the wine experience. Whether it is robotic drones disrupting the Direct-to-Consumer (DTC) experience, or new AR-enabled wine labels creating entirely new wine brand experiences, the Future Wine Expo will give a glimpse into what the future of wine will look like.

The Future Wine Expo is designed for wine industry professionals, including producers, retailers, wholesalers and distributors. If you are a wine brand owner, if your company is involved in importing or distributing wine, or if you are a retail wine store owner, you will want to attend the Future Wine Expo. The two-day event will feature practical, real-world examples of how cutting-edge technologies can lead to greater revenue and improved profitability. In addition, sessions and workshops throughout the event will provide plenty of opportunities to ask specific questions about how technology adoption can lead to competitive advantages.

A high-profile lineup of speakers will address the following topics:

In addition, there will be vendor booths on the main showroom floor, where you can meet directly with representatives of companies that are bringing the technological future to the wine industry. If you’ve ever wondered what the “Internet of Wine” might look like, this is your chance.

Why you should attend the Future Wine Expo

In today’s digital world, where technology is a ubiquitous part of our everyday lives, all wine industry professionals must also be technologists. We live in an era when robots are being used in Bordeaux vineyards, virtual reality is being used for wine tourism, and it’s no longer out of the question for drones to make same-day wine deliveries to customers. As such, technology has the power to change how wines are brought to market, how consumers learn about and enjoy wines, and even how consumers choose which wines they select from a retail shelf. If you want to be ahead of the curve and future-proof your wine business, then you will want to attend the upcoming Future Wine Expo in May 2020.


The Future Wine Expo is scheduled to take place May 26-27, 2020 at the Sonoma County Fairgrounds in Santa Rosa, California. For details on how to attend the event or become an exhibitor, please visit Future Wine Expo at

About Beverage Trade Network

Beverage Trade Network (BTN) is a producer of competitions, conferences, expos and trade shows for the alcohol beverage industry around the world. BTN is the alcohol beverage industry’s leading network and is committed to helping importers and distributors find new suppliers from all over the world. BTN hosts events in London, New York and San Francisco, including the highly acclaimed International Bulk Wine & Spirits Show (London and San Francisco), the London Wine Competition (London) and the USA Trade Tasting show (New York).

For more information about Beverage Trade Network:


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